Separate from Email Campaigns — which are deliberate emails you compose and send — Manage Comics automatically sends a small set of system emails at specific points in the customer lifecycle. This article is the reference for every automatic email the system sends, what triggers it, and who can opt out.
This is a reference matrix. Before publishing, verify each row against the current live helpdesk article — some notification triggers may have been added, renamed, or deprecated since the last documentation pass.
Emails Sent to Customers
Trigger | Email Sent | Applies To | Customer Can Opt Out? |
|---|---|---|---|
Customer signs up for a subscription account (Ordo) | Account welcome / verification email | Ordo | No (transactional) |
Customer places a pre-order | Pre-order received confirmation | Both | No (transactional) |
Shop admin approves a pre-order | Pre-order approved notification | Both | No (transactional) |
Shop admin declines a pre-order | Pre-order declined notification (includes decline reason) | Both | No (transactional) |
Shop admin proposes a change to a pre-order (price, quantity) | "Please confirm this change" email | Both | No (transactional) |
Customer's order is invoiced | Invoice email with payment link (Ordo via Shopify) | Ordo | No (transactional) |
Weekly pulls campaign sent by shop | Pulls digest for that week | Both | Opt out of marketing, pulls still arrive |
Emails Sent to Shop Admins
Trigger | Email Sent |
|---|---|
Import completed (customer import, subscription import) | Import results email with downloadable results file |
Email campaign sent successfully | Confirmation with recipient count |
System error during check-in or FOC processing | Error notification with details |
New customers have signed up with Manage Comics | Notification that 1 or more new customers have added items to an account that is pending approval. The name of the subscribers is included in the email |
Where to Configure
Sender address and reply-to: Settings → Email Settings (see Email Settings).
Customer opt-out preferences (Ordo): Shopify's standard email marketing consent settings. Manage Comics respects the Shopify marketing-consent flag.
Notification templates: not customizable beyond the body of email campaigns today. Transactional emails use fixed templates.
What You (the Shop) Can't Control
Transactional emails (account signup, pre-order status) always send. There's no way to disable them per customer without disabling the customer account entirely.
Shopify (Ordo only) controls the look and some content of order/invoice emails. Edit those in Shopify Settings → Notifications, not in Manage Comics.
Related
Email Campaigns — deliberate marketing and pulls emails.
Email Settings — sender address and reply-to configuration.